22nd March 2022

Business Design Centre


In association with

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Elizabeth Rossiello

CEO & Founder
AZA Finance

Elizabeth Rossiello is the CEO and founder of AZA Finance, a global fintech company that is accelerating economic growth in Africa through its best-in-class foreign exchange, payments, settlement and treasury services. 
Elizabeth founded AZA Finance in 2013 in Nairobi, Kenya. In her previous roles as a rating analyst for global institutions across sub-Saharan Africa, Elizabeth consulted for organisations like the Grameen Foundation, the Bill & Melinda Gates Foundation, and the Acumen Fund. Throughout this experience, she saw first-hand how African businesses and currencies were consistently undervalued and underserved by the “developed world,” in part due to pervasive Western stereotypes about the continent. She realised that Africa’s embrace of financial technologies like mobile money posed an invaluable opportunity to change the narrative. The right company could bridge the financial services gap between G20 and African countries, which would unlock Africa’s trillion-dollar growth through new jobs, partnerships and investment. She decided to found AZA Finance (then Bitpesa) to realise this vision, starting by bringing blockchain and digital currencies to the African market. AZA has since expanded to offer a full suite of FX and payments services across all major African and G20 currencies, powered by its proprietary fintech platforms. To date, AZA has managed more than $2 billion in global transactions for SMEs, global organisations and companies from more than 115 countries. Its incredible mission and growth was recognized by Fast Company in 2021 as a Global Top 10 Most Innovative Company.